In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, owing to UK consumers accounting for over 10 percent of global sales and 40 percent of European sales, while receiving a host of 'best sportscar' awards from motoring and consumer media.
"For British motorists, the Mazda MX-5 is the ultimate expression of our Zoom-Zoom philosophy of creating cars that are fun to drive," comments Jeremy Thomson, Managing Director, Mazda UK. "Over 20 years, the MX-5 has maintained its position as an affordable, lightweight sportscar that is responsive and rewarding to drive, while also proving itself to be 'recession proof'. We sold 10 percent more MX-5s last year than we did in 2009 and owners enjoy remarkably high residual values. The introduction of the third-generation models meant that the MX-5 became much more than a 'sunny weekend' car and the Roadster Coupe, featuring the electric folding roof, now accounts for the majority of sales as buyers look to use their Mazda sportscar all-year round."
Today, the Mazda MX-5 continues to be the most popular Roadster in the UK. The regular 10-strong range for 2011 is priced from £17,975 to £23,205 (on-the-road). Currently, the range is boosted by two 'special edition' versions of the legendary sportscar called the MX-5 Miyako. The 1.8i Miyako soft-top costs £18,769.68 (OTR) and the more powerful 2.0i Miyako roadster coupe has a £21,321.81 (OTR) price tag.
Back in 2000, the Mazda MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seater sportscar" when production reached 531,890 units in May. Since then, Guinness updated the record when production passed 700,000 and 800,000 units, respectively. Currently Mazda is reapplying to Guinness World Records to have the record updated to acknowledge production of the 900,000th vehicle.
During the 1960s and 1970s, numerous lightweight and fun-to-drive sportscars offered nimble handling and free-spirited open-air motoring. In the 1980s, Mazda decided to resurrect this spirit with a new roadster for the modern age. Using the latest engineering techniques, Mazda developed the MX-5 and introduced it in February 1989 as a reminder that driving could still be fun despite ever-stricter safety and quality standards. To this day, the Mazda MX-5 remains the longest-running model in Mazda's global line-up.