Thursday, March 3, 2011

900,000th Mazda MX-5 to set new Guinness World Record

The world's most popular roadster, the Mazda MX-5, sets a new record this week when total production of Mazda Motor Corporation's iconic sportscar passes 900,000 units on 4 February, 2011. This significant milestone has been achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989.

In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, owing to UK consumers accounting for over 10 percent of global sales and 40 percent of European sales, while receiving a host of 'best sportscar' awards from motoring and consumer media.

"For British motorists, the Mazda MX-5 is the ultimate expression of our Zoom-Zoom philosophy of creating cars that are fun to drive," comments Jeremy Thomson, Managing Director, Mazda UK. "Over 20 years, the MX-5 has maintained its position as an affordable, lightweight sportscar that is responsive and rewarding to drive, while also proving itself to be 'recession proof'. We sold 10 percent more MX-5s last year than we did in 2009 and owners enjoy remarkably high residual values. The introduction of the third-generation models meant that the MX-5 became much more than a 'sunny weekend' car and the Roadster Coupe, featuring the electric folding roof, now accounts for the majority of sales as buyers look to use their Mazda sportscar all-year round."

Today, the Mazda MX-5 continues to be the most popular Roadster in the UK. The regular 10-strong range for 2011 is priced from £17,975 to £23,205 (on-the-road). Currently, the range is boosted by two 'special edition' versions of the legendary sportscar called the MX-5 Miyako. The 1.8i Miyako soft-top costs £18,769.68 (OTR) and the more powerful 2.0i Miyako roadster coupe has a £21,321.81 (OTR) price tag.

Back in 2000, the Mazda MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seater sportscar" when production reached 531,890 units in May. Since then, Guinness updated the record when production passed 700,000 and 800,000 units, respectively. Currently Mazda is reapplying to Guinness World Records to have the record updated to acknowledge production of the 900,000th vehicle.

During the 1960s and 1970s, numerous lightweight and fun-to-drive sportscars offered nimble handling and free-spirited open-air motoring. In the 1980s, Mazda decided to resurrect this spirit with a new roadster for the modern age. Using the latest engineering techniques, Mazda developed the MX-5 and introduced it in February 1989 as a reminder that driving could still be fun despite ever-stricter safety and quality standards. To this day, the Mazda MX-5 remains the longest-running model in Mazda's global line-up.

Nobuhiro Yamamoto, programme manager for the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forwards, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."

Mazda's senior managing executive officer in charge of development, Seita Kanai, said, "More than 20 years have passed since the first-generation Mazda MX-5 was born. During this time, society and vehicles themselves have changed significantly. Responding to environmental issues has become increasingly important for all automakers. As part of its environmental efforts, Mazda is pushing forwards with the development of future products that will incorporate SKYACTIV technologies. Many of the elements that go into our SKYACTIV technologies are based on long years of development work that have gone into the MX-5. Indeed, the guiding principle behind SKYACTIV - to build cars that are fun to drive - is perfectly embodied by our MX-5."

"As we head toward the next production milestone of one million units," Kanai continued, "Mazda is committed to further evolving the MX-5. We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st anniversary, we are turning our sights towards our 100th birthday. In the years ahead, together with our sportscars loyal fan base, we will continue to cherish the MX-5 as a symbol of the Mazda brand."

Tuesday, February 22, 2011

New Car Values 2011: Best in Class

Large and Midsize Crossovers: 2011 Mazda CX-9











Sticker price: $29,930 (Sport)
Invoice price: $27,778
Fair Purchase Price: $29,481
Five-year service cost: $4,330
One-year insurance cost: $1,143
Resale value after 3 years: NA; 5 years: NA
MPG city: 17; Highway: 24

The biggest of Mazda's bunch, the seven-seat CX-9 rises to the top again (it won Best in Class plaudits in 2009). The 2011 has more power, more rear legroom and even more cargo space than class standouts Honda Pilot and Toyota Highlander, and it comes with three years of roadside assistance.



provided by

Friday, January 14, 2011

Thanks for making 2010 our Best Year Ever


Thanks to you, we're:

# 1 in Customer Satisfaction

# 1 in Customer Loyalty

# 1 in Service Retention

# 1 in Sales Volume

This proves that Always Fair, Always Square is more than just a slogan, it's the way we do business!

Monday, January 10, 2011

The All-New 2012 Mazda 5 is here!














Every so often, you come across a vehicle that defies categorization.  As it zooms past you on the highway, or rolls by on the boulevard, you can't help but ask yourself... what is it?  Is it a compact, a minivan or a crossover?  No, non of the above.  It's the efficient, versatile, and smart all-new Mazda5 - a Multi-Activity Vehicle like no other.

It has a FRESH NEW LOOK...
- All-new exterior
- Redesigned interior

All-New 2.5-Liter Dohc 16-Valve 4-Cylinder Engine
- 157 horsepower @ 6000 rpm
- 163 lb-ft of torque @ 4000 rpm

Exceptional FUEL ECONOMY
- Up to 28 mpg (highway)

All-New 6-Speed Manual Transmission
-Sporty smooth shifting manual provides the ultimate in driver control

Dual Sliding Rear Doors
- Makes loading kids and cargo a simple task
- Tight parking spaces / garages are a breeze

MazdaUSA 2011

Stop by today for your pulse pounding experience!

Friday, January 7, 2011

Insurance Institute Releases Mazda2 Crash Ratings

On January 6th, the Insurance Institute for Highway Safety (IIHS) released its crash ratings for the 2011 Mazda2. The car earned ratings of “Good” for Frontal Crash and Rollover, and “Acceptable” for Side Crash and Rear Impact. IIHS ratings, from best to worst, are Good, Acceptable, Marginal, and Poor. Full information on these results can be viewed at http://www.iihs.org/, where Mazda2 is part of their “Minicar” class.

The IIHS performs a frontal offset crash test, where 40% of the front of the car crashes into a fixed barrier at 40 mph. In the side-crash test, a 3,300 lb moving barrier strikes the side of the test vehicle at 31 mph. In the IIHS roof strength test, a metal plate is pushed against one side of a roof at a constant speed. To earn a good rating, the roof must withstand a force of four times the vehicle's weight before reaching five inches of crush. The rear impact test is a simulated rear impact conducted on a sled, and used to assess how well the seats support the torso, neck, and head of a test dummy in a rear impact. The test simulates a rear-end crash with a velocity change of 10 mph, approximately equivalent to a stationary vehicle being struck at 20 mph by a vehicle of the same weight.

With six standard air bags, standard Dynamic Stability Control, and Triple-H body structure, Mazda2 has always placed a high priority on occupant safety. These new IIHS ratings reinforce for our customers that safety is part of the Mazda2 equation.



Monday, December 27, 2010

Special Holiday Savings Event...

The end on the year is near so, Don't delay, Stop by today! 

Stocking not stuffed with what you wanted?

If your stocking wasn't stuffed with what you really wanted, there's still time!! Stop by today to pick our your favorite Tyrone Square Mazda, the end of the year is near.....